I’m an Executive Design Director designing digital products that have purpose and impact people’s lives in positive ways. I’ve led Product at SPCSHP, was the Global Creative Lead at Spotify Advertising, and was a Creative Director at Huge. I'm currently consulting with Koto and open to new opportunities.

I believe that design excellence is achieved by understanding who we design for and how we design for them — an ethos that has enabled me to envision and build better products and experiences that help brands foster meaningful relationships with their audiences.

Over my career, my contributions have led to work that has been recognized by D&AD, Webby, Awwwards, CSS Design, and the FWA.

I’m also an AI Enthusiast, Novice Futurist, Musician, and Producer.