Ralph Lauren / Polo App ↓
Designed to bring Ralph Lauren’s heritage to the next generation of superfans.
Mobile product view and lifestyle shot of the Stadium Marsh Coat, a limited-edition Ralph Lauren Snow Beach-inspired jacket with bold 1992 graphic.
Content themes ↓
Grid of Polo Ralph Lauren brand values and visual themes, including Snow Beach fans, curated product shots, insider experiences, and exclusive fashion. Content examples from the Ralph Lauren app, showcasing brand storytelling series such as Greatest Moments, My Collection, Bring It Back, Interview Series, and Behind the Design. In-app collection page highlighting the CP-93 Collection with product tiles for classic Polo shirts and pullovers, celebrating iconic Ralph Lauren reissues. In-app product view and brand storytelling for the Collegiate Polo Shirt, featuring construction details and consumer engagement modules like Bring 'Em Back and Saved Favorites.
Editoral + Product ↓
Mobile product feature of the Stadium Marsh Coat alongside editorial story titled
Editoral leading to product explortion ↓
Editorial content experience for
Product leading to editorial explortion ↓
Mobile app showcase of the Stadium Collection, featuring Stadium Marsh Coat, Cotton Blend Pullover, and classic Polo USA styles with in-app browsing and filtering options. Detailed Stadium Marsh Coat product page with sizing and feature options, editorial content titled
Creative Direction, Design @ Huge
Ralph Lauren had five decades of cultural capital, but it was struggling to stay connected to the people who were actually keeping the brand alive. From lo-heads lining up around the block to Gen-Z fans remixing vintage drops, the energy was there. The digital experience wasn’t.
We were brought in to help Ralph Lauren reclaim the narrative. I led creative direction and design for the POLO app — working across strategy, content, product, and tech to create a focused, editorially-driven platform that could scale with the brand. Our goal was simple: bring the best of POLO to the most loyal fans, while building something that felt exclusive, modern, and alive.
We grounded the experience in four emotional pillars: Love, Insider, Curated, and Exclusive. Those themes shaped everything from content strategy and navigation to storytelling and merchandising. We built a design system that gave the team room to move faster and push further. What once took weeks of creative assembly now took hours of exploration and iteration.
The app launched with capsule collections, voting features, digital style guides, and immersive editorial. It brought the energy of the street into the palm of your hand. Over time, it became more than just a place to shop. It became a direct line between Ralph Lauren and the people who love it most.
The app hit 500k+ downloads and earned high ratings. But more importantly, it gave Ralph Lauren a renewed design-led approach to connecting with culture and customers. It transformed the POLO experience from catalog to canvas, and from commerce to connection.
"…the POLO app pushes us further into the digital space, enabling us to attract a younger digital-savvy audience, while offering the best of Polo with unique content that will appeal
to all brand enthusiasts."
— David Lauren, Chief Innovation Officer
More Design ↓
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