The Norton Museum of Art / Website ↓
Designed to strengthen the connection between people, art, and community.
Homepage concept highlighting the exhibition Art and Life in Rembrandt’s Time, using immersive imagery and editorial storytelling to introduce visitors to upcoming exhibitions. Overview of proposed website experiences for exhibitions, collections, programs, and visits, illustrating a flexible visual system designed to support the museum’s evolving digital presence. Website concepts for tours, lectures, film screenings, and visitor planning, showcasing how digital could support participation in the museum’s cultural programs and community events.
Homepage concept featuring a full-bleed exhibition experience for artist Laddie John Dill, designed to foreground artwork and encourage deeper exploration of museum programming.
Exhibition concept showcasing Impressionist and Modern Masterpieces from the Pearlman Collection, using large-scale artwork and editorial typography to create an immersive entry point into the collection. Collection detail concept featuring Suzanne Valadon’s Portrait of a Woman, demonstrating how artwork, artist information, and collection content could be presented in a more engaging and accessible format. Mobile exhibition detail concept for the Asian Art collection, illustrating how visitors could explore artwork, exhibition information, and collection content from their phones. Mobile experience concepts for collections, exhibitions, programs, and events, demonstrating how the museum’s content could be adapted across devices while maintaining a cohesive visual identity. Concept explorations for the Norton Museum of Art, featuring exhibition, program, and collection templates designed to highlight artwork, events, and visitor experiences across desktop and mobile. Collection of website templates exploring exhibitions, galleries, events, and visitor information, designed to improve discoverability and support museum engagement before arrival.
Design Direction, UX Strategy, Design @ KOTO
The Norton Museum of Art wanted to strengthen its role as a cultural gathering place for the community around it. While the museum played an important role in West Palm Beach, many people either didn't know it existed, didn't know what was inside, or assumed it wasn't meant for them. The challenge was helping the museum become more visible, approachable, and relevant to a broader audience.
I led digital experience strategy and design direction for the website, working alongside Koto's brand team as they reimagined the institution's identity. Together, we explored how digital could support that larger ambition and help translate the museum's evolving role into experiences people could engage with every day.
We grounded the work in a simple progression: Invite, Share, Grow. The framework helped align content, navigation, and visitor journeys to make it easier for people to discover what the museum offers and find their way into its exhibitions, programs, events, and collections.
The work itself focused on establishing a stronger digital foundation. We developed a flexible set of templates and content structures that could better showcase the breadth of the museum's offerings while supporting future growth. Whether planning a visit, exploring an exhibition, discovering a program, or considering membership, the experience was designed to create greater consistency, flexibility, and room for storytelling across the site.
The result was a strategic digital direction that extended beyond a visual refresh. It provided the Norton with a scalable framework for its online presence and a clearer vision for how digital could support the institution's relationship with visitors in the years ahead.
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